Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other Tom, Dick and Harry, Inc. on the block. And your brand identity design? It’s what shapes your company.
The terms “brand,” “branding,” and “brand identity” are sometimes treated as interchangeable, but that’s not the case.
The brand is the perception of the company in the eyes of the world.
Branding involves the marketing practice of actively shaping a distinctive brand.
Brand identity is the collection of all brand elements that the company creates to portray the right image of itself to the consumer.